Sweet Anthem Perfumes is a tiny studio where perfumer Meredith Smith (that's me!) makes bottled stories you can read on your skin. Founded in 2001 as a small indie publisher and, later, re-formulated in 2007 as a small batch perfumery, I make exclusive fragrances that you can't find anywhere else. Based on legends, lore, literature, as well as scenes from my own life, my perfumes are christened for the characters found within the stories that inspired them.
I started to make perfumes after discovering the then-bourgeoning indie perfume sector in 2004-2005. My love for all things indie and DIY sparked the initial interest, and my want to shirk most things mainstream led me to seek a signature scent that you couldn't find in department stores. After falling down the rabbit hole, I began to dabble and experiment with formulating, learning everything on my own, and seeking feedback from friends who worked in the fragrance industry. At the time, I was working as a graphic designer for local companies like KEXP & Microsoft, but it became clearer that I was onto something.
When I was looking for a name for my new company, I remembered my old publishing company from college, where I published zines and distributed poetry books written and compiled by my friends. "Sweet Anthem" seemed all-too-fitting for a perfumery, a place where art and music collide. Having been a musician and a writer for most of my life, it seemed serendipitous. Sweet Anthem launched in 2007 on Etsy.
By 2009, I was a featured seller on Etsy, and Sweet Anthem had taken over a room in my tiny apartment on Capitol Hill. In 2010, I was let go from my contracting gig at Microsoft, and my husband Phil and I married shortly after. Since then, I've been working full time as a perfumer to produce perfumes that I love, wear, and enjoy sharing with the world. I dabbled in street level retail for a little while, as we live in a live/work town home in West Seattle, but eventually decided in 2014 that it wasn't for me. I love what I do, but I'm, admittedly, not very retail friendly (probably something to do with having a primarily computer-oriented job for much of my life). Now, Sweet Anthem occupies part of the first floor of our town home in West Seattle (just behind our recording studio, which has taken over the former retail space).
Each perfume I make is 100% vegan – any notes like honey, musk, leather, beeswax, etc. are purely synthetic approximations of these notes. I strive to use high quality organic essential oils, absolutes, and resins for materials one can derive from nature. My perfumes are on average, 40% natural, which is FAR superior to mainstream fragrances! Many of the notes I use come from local West Coast sources, and I never buy from companies that perform animal testing.
I don't look for buzz words. I don't surf for trends. You won't find anything "hyper" or "super" here. I just make what strikes my fancy, and with the best formulas possible. I use the classic perfume pyramid to determine how my fragrances will play out on your skin, and consider all facets of their wear time – from first sniff to last whiff. I love to experiment and work with notes that the perfume industry doesn't see very often. Many of the ingredients in my formulas are my own creations, and you won't be able to find those smells anywhere else!
Currently, I operate Sweet Anthem solely by myself – along with my fantastic photographer, Anna Hoychuk, and the occasional labeling and packaging help from my amazing husband, Phil Smith. Everything here is formulated, designed, bottled, packaged, tested, and shipped by me. All products are inspected thoroughly by my studio cat, Neil de Cat Tyson, for quality assurance.